Idea Generation.
We watched a program and basically, when they professionally came up with ideas by doing lots of research, thinking, mind maps, picture drawing, gathering lots of different ideas to choose a final one. They tend do come up with sayings like the McDonald's 'IM LOVING IT' quote.
Shock tactics.
In the programme we seen an advertisement for anorexia. It was shocking becuase it was giving out tips on how to hide the illness and saying things like 'you can never be too thin'. Also, at the end it shows it was all on anorexia websites and 'thin-speration'. Some poeple thought it was a good advert but most thought it was shocking and a bad idea, i personally thought it was a bad idea due to people in our days feeling the 'pressure to be perfect' and it could have made someone go anorexic with 'you can never be too thin' quote.
Star vehicles.
Clelebraties in adverts
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